The European General Data Protection Regulation (GDPR) is effective as of May 25, 2018. While this is a European regulation, it affects any business that has clients or operations in Europe, and it is widely recognized as an exemplary model of personal data protection for others to follow. Triton Digital is committed to transparent business practices and the protection of personal data, so we are adopting GDPR compliance practices with all of our clients, everywhere.
WHAT THIS MEANS FOR YOU
Under GDPR rules, Triton Digital is a data processor, and you (the publisher) are a data controller. Before Triton Digital can send your inventory (bid requests) to buyers or DSPs, you (the publisher) must explicitly activate each demand partner you wish to use. This is done in the Yield-Op Configuration page, and is a mandatory, one-time procedure for each demand partner.
Activation of a demand partner in Yield-Op means that that you (the publisher) agree to be responsible for obtaining consent from your listeners for them to receive targeted ads from that demand partner. The mechanism by which you obtain this consent is up to you.
WHEN
Yield-Op Partner Activation settings will be effective on Thursday, May 24th at 1:00PM EDT